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Find your next best product idea
In today’s fast-paced market, developing a product that meets the needs of your customers and stands out among competitors is crucial for success. Whether you’re a start up or established business with an existing customer database, discovering that next big idea can feel daunting. However, by following a structured approach, you can increase your chances of finding a product that resonates with your target audience. Here are six key steps to help guide your search for the next best product idea. 1. Know Your Target Personas The first step in finding a great product idea is to understand who you’re trying to reach. Knowing your target market is crucial, as…
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State of marketing budgets and strategic priorities
Sometimes it’s a good idea to down tools, come up for air, and see what is happening with marketing leaders. Are they facing similar challenges as me? So when I saw the recent Gartner webinar: The Gartner CMO Spend and Strategy Survey 2024: Refocus Your Marketing Priorities, I thought I could learn some insights into marketing budget and ROI challenges that never seem to go away. Even though the presenter looked like he was being held hostage in the video, I really enjoyed the key takeaways from the content: Marketing budgets are down The average marketing budget has decreased since 2019, with the 2024 marketing budget as a percentage of…
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Livestorm – a webinar and digital events software review
LiveStorm is a software platform for online meetings, webinars, virtual events, automated webinars, and on-demand webinars. They started in 2016 in the Massachusetts, USA. Compared to other softwares, LiveStorm looks closer to a Zoom competitor than the others. After Sign Up Unless other softwares that have Free Trials, this one has a Free Account. I like this better, because the time pressure to fully test a webinar before paying a whole chunk is too short on most softwares. To finish signing up, you confirm your email address. Then you arrive on a landing page, that points you to create your [+new event]. They also have a brief survey. There is…
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WebinarGeek – webinar and digital event software review
WebinarGeek is a smaller software platform for live webinars, automated webinars, on-demand webinars and hybrid webinars. They started in 2015 in the Netherlands. Compared to other softwares, WebinarGeek has a focus on marketing tools as well. After Sign Up If you are taking out a Free14 Day Trial, once you sign up you are directed to a survey, which is a bit longer than I expected, so I skipped on it. Then you arrive on a landing page, that points you to “create your first webinar”. You also receive an email, that is pretty useless. Main Dashboard Very simple, with Webinars, Videos, Channel, Statistics along the top bar. Creating a…
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BigMarker – a webinar and digital event software review
BigMarker is a well-rated and highly customisable platform for webinars, virtual and hybrid events. They started in 2010, and are based out of Chicago. Compared to other softwares, BigMarker has a lot of features and functionality. After Sign Up If you are taking out a Free 7 Day Trial, once you sign up you are directed to a short survey. After the survey is complete you arrive on a landing page, that asks you to set up an event – Live Webinar, Summit or Series, On-Demand Webinar, Automated Webinar, or Evergreen Webinar. You also receive an email, giving suggestions for hosting high-impact events, as well as inviting you to attend…
Marketing Manager | Content Strategy | Marketing Automation
