Fiona McEachran

B2B Marketer | Strategy | Marketing Automation | Events and Webinars

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  • Product Management

    Find your next best product idea

    October 2, 2024 /

    In today’s market, developing a product that meets the needs of your customers and stands out among competitors is crucial for success. Whether you’re a start up or established business with an existing customer database, discovering that next big idea can feel daunting. However, by following a structured approach, you can increase your chances of finding a product that resonates with your target audience. Here are six key steps to help guide your search for the next best product idea. 1. Know Your Target Personas The first step in finding a great product idea is to understand who you’re trying to reach. Knowing your target market is crucial, as it…

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    Fiona McEachran 0 Comments
  • Marketing Strategy

    Easy Market Research with 12 Great Poll Sites

    October 17, 2010 /

    When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research, but a very effective one is to do a poll or survey. What is a Poll? According to Wikipedia: An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.…

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    Fiona McEachran 8 Comments

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    September 9, 2010 /

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.

    read more
    Fiona McEachran 7 Comments

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely with APAC organisations

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Analytics Artificial Intelligence Blogging Branding Buyer Journey Buyer Personas Communications Copywriting Customer Marketing digital events Email Marketing event marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research Podcasts Product Manager Reporting Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Find your next best product idea
    • State of marketing budgets and strategic priorities
    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Product Management
    • Social Media Marketing
    • LinkedIn
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