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Find your next best product idea
In today’s market, developing a product that meets the needs of your customers and stands out among competitors is crucial for success. Whether you’re a start up or established business with an existing customer database, discovering that next big idea can feel daunting. However, by following a structured approach, you can increase your chances of finding a product that resonates with your target audience. Here are six key steps to help guide your search for the next best product idea. 1. Know Your Target Personas The first step in finding a great product idea is to understand who you’re trying to reach. Knowing your target market is crucial, as it…
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Easy Market Research with 12 Great Poll Sites
When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research, but a very effective one is to do a poll or survey. What is a Poll? According to Wikipedia: An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.…
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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.
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