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Content Marketers Who Cheat
In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get more clicks, feed the funnel, increase those enquiries so we can make more sales etc… With so much pressure, it’s understandable that some marketers may want to find some shortcuts. I heard a story recently about a content marketer doing exactly that AND working for a busy Sydney agency. Let me explain their strategy and maybe you can tell me if it’s wrong or right. Copy, Refactor, Paste This marketer looks up old websites that are expired and…
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Using Surveys For Market Research
The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well, you can always improve and provide better products or services or additional products or services to meet their needs. The best way to research customers is to ask them to complete a short survey. How Long Should The Survey Be? You might be tempted to take the opportunity to find out as much as you can, and ask a large number of questions, but ultimately, your customers time is valuable, so it is important to decide exactly…
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How To Choose A Copywriter
You want your copywriting on the web to either engage your customers or get them to take action. And the copywriter you choose will be representing your business, so it’s important to make sure you choose the right one. But with so many copywriters available all around the world, how do you possibly choose the one that will best suit you? Here are my tips for choosing your copywriter: You Like Their Work If you are going to get a copy writer to write copy for your website, then read the copy they have written on their own website and their clients’ websites. Does the copy have a personality that…
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It’s All About Being Creative
Being in marketing, you know on a daily basis it’s all about being creative. I feel the pressure in any marketing task, and I like it, actually I really enjoy it. I love being creative. I love seeing the results creativity can bring. But some feedback recently, indicated to me that I might not be creative at all. So I decided to look a little closer at “creativity” and what it means to me, and what it might mean to others. And, of course, I’d love to know what it means to you. What is Creativity? Well, Wikipedia refers to creativity as… …the invention or origination of any new thing…
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Marketing Job Hunting – Lessons and Experiences
There are certain types of businesses I know I am supposed to work with. We share similar passions and values, but we also have much to teach each other. We both believe we are on this planet to make a difference, and invest in what is good and right. Over the past few weeks, I’ve learned a lot about myself and what’s important to me in my career. And here are some of my thoughts… Infuriating Job Ads Why are job ads so vague and use such generic words? Everyone has a professional team, believes in customer service, and it is almost impossible to really understand what their business is…
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