Fiona McEachran
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  • Market Your Way to Growth Book
    Marketing Strategy

    Market Your Way To Growth: A Book Review

    Fiona McEachran / October 23, 2013

    These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided…

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  • Content Marketing

    Content Marketers Who Cheat

    Fiona McEachran / October 14, 2013

    In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get…

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  • Content Marketing

    Using Surveys For Market Research

    Fiona McEachran / September 3, 2013

    The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well,…

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  • Content Marketing

    How To Choose A Copywriter

    Fiona McEachran / October 22, 2012

    You want your copywriting on the web to either engage your customers or get them to take action.  And the copywriter you choose will be representing your business, so it’s important to make…

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  • Content Marketing,  Marketing Life

    It’s All About Being Creative

    Fiona McEachran / July 30, 2012

    Being in marketing, you know on a daily basis it’s all about being creative.  I feel the pressure in any marketing task, and I like it, actually I really enjoy it.  I love…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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