Content examples

I have developed content strategies, written blogs, ebooks, whitepapers, email copy, ad copy, and edited colleague’s copy. I’ve worked closely with internal and external stakeholders across countries and timezones to ensure the content marketing goals are met.

I have also run content-based campaigns on social media and marketing automation platforms. More recently, I have utilised AI tools to speed up the content creation process, however maintaining strict oversight and quality controls.

These are a few of my content highlights:

Bespoke Training

strategy, writing, editing, marketing automation

I wrote blogs, supervised a content writer and edited their blogs, produced a monthly newsletter and regular educational webinars targeting IT professionals. This content built up email subscribers, engaged existing students, and directly contributed to course sales (tracked in Salesforce).

Content I created:

• Bespoke Training blog
• Bespoke Training series of webinars (up until May 2025)
• Are you future-ready? Your guide to using cloud in the public sector

PageUp

strategy, writing, producing, marketing automation

I worked with hosts, guests, designers, writers and developers to produce educational webinars targeting senior HR and talent professionals. These webinars were to drove top of funnel leads through registrations, as well as converted to MQLs and Influenced Revenue (tracked in Salesforce).

Favourite webinars:

• How to build an award-winning careers site – this webinar was highly successful in registrations, as well as achieving record MQLs and Influenced Revenue.
• Secrets to HR software implementation success – the sales team explained to me that they had prospects with a lot of fear and concerns around implementation, so I produced a webinar to address these concerns.

I created snippets from both these webinars to use on social media for demand gen.

Crikey

strategy, writing, editing, producing, marketing automation

I worked with journalists, the editor, guests, designers and developers to produce the series – Crikey Talks: https://www.crikey.com.au/crikey-talks/

The purpose of the content was primarily end-of-funnel/ customer content, however I edited snippets that drove demand gen leads from social media and email marketing.

Favourite episodes:

• A Very Crikey Christmas – it was a big win convincing the 2021 Australian of the Year, Grace Tame to join our Christmas special.
• The People’s Panel – I had an idea to produce an episode with actual customers of Crikey.

Smart Company

digital events, producing, marketing automation

I worked with journalists, the editor, nominees, and designers to create the first ever Smart50 Virtual Awards ceremony.

The purpose of the content was to engage the Australian business community, particularly entrepreneurs, as well as paid subscribers.

Contino

writing, editing, events

I worked with the Recruitment Marketing team at Contino, and was the editor of The Voice of Talent 2019 Report:

I also pulled together a sold-out roundtable event in Melbourne with Medibank. This was the update to the company from the CEO at the time:

 

I am happy to chat anytime about the KPIs and results from these pieces of content. Just reach out to me.