Marketing Strategy
-
Top 4 Ways To Generate Leads For Your Business
The core of any business, is generating leads, which hopefully then will convert to paying customers. To generate leads, you really just need to get the features and benefits of your products or services in front of your target market in the best possible light.
-
Are You Using Emotions In Your Marketing Messages?
We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic. So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. This is not a new…
-
Defining Your Business Vision And Mission Statements
Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business and its employees, it also is paramount in marketing your brand to your customers. It can even describe why you are different to your competitors. So it’s important you understand exactly how to write your Vision and Mission Statements, and what the differences between them really are. Your Vision Your Vision Statement is what you want your business to become. It is best written in the present tense, even though it may be your ideal, future dream…
-
Understanding Sociographics in Market Research
If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at. These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? Maybe there is. Let’s have a look at Sociographics. What are Sociographics? Sociographics take the target market down to the level of the individual, where…
-
8 Top Tools For Online Mind Mapping
Ideas can become gold, especially if you write them down. And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow. But like most things in our working lives, technology creates opportunities. And the same is definitely true with mind mapping. If you are looking for an online mind mapping solution, or you are thinking about making the technology transition, you may want to check out the following sites: Mindmeister MindMeister has been built from the ground up to facilitate collaboration. You can share any creation easily by inviting users by…
