Marketing Strategy
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Market Your Way To Growth: A Book Review
These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided…
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Top 4 Ways To Generate Leads For Your Business
The core of any business, is generating leads, which hopefully then will convert to paying customers. To generate leads, you really just need to get the features and benefits of your products or…
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Are You Using Emotions In Your Marketing Messages?
We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service…
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Defining Your Business Vision And Mission Statements
Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business…
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Understanding Sociographics in Market Research
If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products…
