Fiona McEachran
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  • Social Media Marketing World
    Social Media Marketing

    How To Be Authentic In Social Media

    Fiona McEachran / April 7, 2015

    Hint: Your online should match your offline (thanks for that one Erika) This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more…

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  • KPI Tracking
    Marketing Strategy

    Top KPIs To Measure Your Marketing

    Fiona McEachran / April 12, 2014

    It’s my favourite marketing song.  It’s an oldie but a goodie.  And it goes like this – Marketing is an investment which must be tracked and measured.  Simple. Of course, time needs to…

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  • SMMW14
    Marketing Life,  Social Media Marketing

    My Visit To Social Media Marketing World 2014

    Fiona McEachran / April 7, 2014

    I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me…

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  • Market Your Way to Growth Book
    Marketing Strategy

    Market Your Way To Growth: A Book Review

    Fiona McEachran / October 23, 2013

    These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided…

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  • Content Marketing

    Content Marketers Who Cheat

    Fiona McEachran / October 14, 2013

    In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Content Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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