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How To Be Authentic In Social Media
Hint: Your online should match your offline (thanks for that one Erika) This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more…
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Top KPIs To Measure Your Marketing
It’s my favourite marketing song. It’s an oldie but a goodie. And it goes like this – Marketing is an investment which must be tracked and measured. Simple. Of course, time needs to…
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My Visit To Social Media Marketing World 2014
I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me…
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Market Your Way To Growth: A Book Review
These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided…
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Content Marketers Who Cheat
In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get…
