About
I’m a Senior B2B Marketing Professional with over 10 years experience across Australia and New Zealand. I have helped organisations in tech, SaaS, education, HR consulting and media connect meaningfully with their audiences.
I focus on marketing strategy, events and webinar management, and marketing automation. I enjoy turning insights into campaigns that drive real results, helping teams build their brand, generate leads and support sales.
My approach is both strategic and hands-on. I can manage campaigns from planning through to execution and measurement, collaborating with the right teams, ensuring everything aligns with business goals and customer needs.
I value open communication and enjoy working closely with internal teams, customers and partners to make sure each project achieves its goals.
Marketing Strategy and Campaign Management
I develop and deliver targeted marketing strategies that support growth. I have experience running digital campaigns across paid and organic channels, and I track and report on performance to ensure continuous improvement.
Event and Webinar Management
I plan and deliver webinars and events that are professional, engaging and aligned to business objectives. I manage everything from content and promotion to platform setup and post-event follow-up.
Marketing Automation
I have strong experience with Pardot (Salesforce), HubSpot and Marketo. I build and maintain automated programs that support lead nurturing, customer engagement and retention. My work is data-driven, focused on delivering measurable results.
Content and Copywriting
I write clear, relevant marketing content for a range of formats including blogs, email campaigns and social media. I use AI tools to speed up content creation while maintaining a strong brand voice and message.
Work with me
I’ve worked with cross-country, cross-timezone teams and understand what’s needed to keep projects moving in remote environments. I value clarity, creativity and flexibility in all things work and life.
I’m open to connecting with organisations that need flexible, experienced B2B marketing leadership across strategy, events and automation. Whether you need help with a specific project or want someone ongoing, I’m happy to chat.