Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Content Marketing,  Marketing Strategy

    Are You Using Emotions In Your Marketing Messages?

    December 24, 2011 /

    We are emotional beings.  It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic.  So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. This is not a new…

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  • Marketing Strategy

    Understanding Sociographics in Market Research

    November 1, 2011 /

    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at.  These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? Maybe there is.  Let’s have a look at Sociographics. What are Sociographics? Sociographics take the target market down to the level of the individual, where…

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About

Fiona McEachran

I am a Marketing Manager, specialising in Content Strategy, Events, Customer Marketing and Partnership Collaboration.

Location: Working remotely

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Advertising Analytics Blogging Book Review Branding Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research digital events event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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