Fiona McEachran
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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    Fiona McEachran / September 9, 2010

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…

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  • Marketing Strategy

    Easy Small Business Marketing Planning Part 2

    Fiona McEachran / June 12, 2010

    Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we…

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  • Content Marketing

    Easy Small Business Marketing Planning Part 1

    Fiona McEachran / June 2, 2010

    PART 1 – Getting a handle on the necessary-for-successs Marketing Plan Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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