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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…
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Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we…
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Easy Small Business Marketing Planning Part 1
PART 1 – Getting a handle on the necessary-for-successs Marketing Plan Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will…
