Fiona McEachran

Marketing Manager | Growth | Content Strategy

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    September 9, 2010 /

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.

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    Fiona McEachran 7 Comments

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    Develop a Better Business Blogging Strategy

    December 15, 2010

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  • Marketing Strategy

    Easy Small Business Marketing Planning Part 2

    June 12, 2010 /

    Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we discussed what it should be about. Now it's time to show exactly what should be in it. Target Market It is paramount that you understand exactly who your ideal clients are. Without a specific target to hit, you could really be missing out by aiming in all directions, and wasting precious time and money. So do this - Take a blank piece of paper and write at the top a description of your perfect client, who is…

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    Fiona McEachran 8 Comments

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    How Much Does Marketing Cost?

    October 23, 2010

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    June 21, 2011

    10 Steps to Developing a Communications Plan

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  • Content Marketing

    Easy Small Business Marketing Planning Part 1

    June 2, 2010 /

    PART 1 – Getting a handle on the necessary-for-successs Marketing Plan Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will find customers. A lot of people go into business from being employed, where they excelled in their profession, but they may not have been responsible for gaining new clients.  So to suddenly be faced with the prospect of mapping this out and doing a “Marketing Plan”.  It can feel a little scary. This is especially true when, for example, you download your local business help centre’s Marketing Planning template and it is 29 pages long and filled…

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    Fiona McEachran 10 Comments

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely

Expertise

Content | Project Management | Communications | Strategy | Events | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Advertising Analytics Blogging Book Reviews Branding Buyer Journey Buyer Personas Communications Content Ideas Copywriting Customer Marketing digital events Email Marketing event marketing Facebook Marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Event Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Reporting SEO Social Media Marketing World Survey Software Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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