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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.
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Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we discussed what it should be about. Now it's time to show exactly what should be in it. Target Market It is paramount that you understand exactly who your ideal clients are. Without a specific target to hit, you could really be missing out by aiming in all directions, and wasting precious time and money. So do this - Take a blank piece of paper and write at the top a description of your perfect client, who is…
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Easy Small Business Marketing Planning Part 1
PART 1 – Getting a handle on the necessary-for-successs Marketing Plan Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will find customers. A lot of people go into business from being employed, where they excelled in their profession, but they may not have been responsible for gaining new clients. So to suddenly be faced with the prospect of mapping this out and doing a “Marketing Plan”. It can feel a little scary. This is especially true when, for example, you download your local business help centre’s Marketing Planning template and it is 29 pages long and filled…
Marketing Manager | Growth | Content Strategy
