It’s Time To Embrace Growth Hacking
Since the term "Growth Hacking" has been recently popularised by tech and SaaS start-ups, you would be forgiven for thinking that it is just another trend or buzz-word. However if you look more closely, Growth Hacking could become the norm for all businesses looking to survive and thrive in a fast-changing world.
Market Your Way To Growth: A Book Review
These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided by changing customer purchase habits and global competition. So it seems that the Kotler boys latest book is appearing at exactly the right time… Market Your Way To Growth: 8 Ways To Win If you are in business you will know that if you are not growing, you are dying. You need to understand the best strategies available to take your business through the current economic bumpy waters. And if you are not updating your skills, and…
Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we discussed what it should be about. Now it's time to show exactly what should be in it. Target Market It is paramount that you understand exactly who your ideal clients are. Without a specific target to hit, you could really be missing out by aiming in all directions, and wasting precious time and money. So do this - Take a blank piece of paper and write at the top a description of your perfect client, who is…