Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Market Your Way to Growth Book
    Marketing Strategy

    Market Your Way To Growth: A Book Review

    October 23, 2013 /

    These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided by changing customer purchase habits and global competition. So it seems that the Kotler boys latest book is appearing at exactly the right time… Market Your Way To Growth: 8 Ways To Win If you are in business you will know that if you are not growing, you are dying.  You need to understand the best strategies available to take your business through the current economic bumpy waters.  And if you are not updating your skills, and…

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    Start With Why

    June 21, 2011 /

    A Book Review I knew of Simon Sinek before I read the book.  Through social media I found a link to a great video on TED (see below).  The video was very inspiring, and I knew there was a related book, so once I saw it on the shelves I was keen to read it. The subline of the book is “How Great Leaders Inspire Everyone to Take Action”.  And he sticks to this point throughout the book. In a nutshell, the book focuses on a few companies we are very familiar with, that are the current movers and shakers in their business. Simon uses tools and great metaphors to…

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    Fiona McEachran 1 Comment

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I manage events and campaigns, write and edit content, and build email marketing automation programs.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Listen to My Podcast

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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