Sometimes it’s a good idea to down tools, come up for air, and see what is happening with marketing leaders. Are they facing similar challenges as me? So when I saw the recent Gartner webinar: The Gartner CMO Spend and Strategy Survey 2024: Refocus Your Marketing Priorities, I thought I could learn some insights into marketing budget and ROI challenges that never seem to go away. Even though the presenter looked like he was being held hostage in the video, I really enjoyed the key takeaways from the content: Marketing budgets are down The average marketing budget has decreased since 2019, with the 2024 marketing budget as a percentage of…