Marketing Strategy
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How AI is Reshaping Marketing in 2025
AI is transforming marketing — but it’s not just one thing. This blog explores seven types of AI tools, from content creation to predictive insights, and how each one helps marketers work smarter.
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State of marketing budgets and strategic priorities
Sometimes it’s a good idea to down tools, come up for air, and see what is happening with marketing leaders. Are they facing similar challenges as me? So when I saw the recent…
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Unpacking Digital Event Strategy in 2021
It’s been a long 12 months. Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming…
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How to Execute a Marketing Campaign
Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and…
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Aligning Calls-to-Action to your Buyer’s Journey
As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said,…
